Pop modern
design is possibly one of the most scandalous and notorious movements in
design. Architects and designers argued that modern architecture was basically
meaningless. Post modernists were bored with all the inspiration from science and
universal truths from the modernists. Modernists believed that less was more
but for the post modernists less was a bore. Post modernists believed that we
needed as many references as possible to find out individual subjective
conclusions. They believed in collage, anarchy, repetition these were extremely
interesting. The post modernist designers wanted to challenge the audiences and
force them to ask questions. Buildings now
became fancier and more interesting also nice to look at such as the buildings
in Vegas which have different styles, cultures and playful collages.
Critics disapproved
unnecessary ornamentation and obsessive tendency to recycle the past to make something
new and regularly plain silliness. Mass media helped post modernism grow, the
world related together like never before. Post modernism was liberating,
designers did what they wanted and what felt right for them and didn’t go for ‘rules’
like other movements had. Their designs were often funny, sometimes
confrontational and occasionally absurd. They had bright colour, theatricality
and exaggeration: everything was a style statement. Whether surfaces were
glossy, faked or purposely distressed, they showed the desire to combine rebellious
statements with money making appeal. Designs didn't have much functionality
other than decoration.
Roland Barthes
believed that if objects and buildings were full of symbolism viewers and
consumers will relate to them more. Music and magazines were the most important
delivery system for this new period.
Post modernism
divided the line between day wear and evening wear, formal and casual fusing
them in a single style it even merged fine arts and mass culture too. Architect
Michael Graves and others presented a new artistic, appealing visual in
architecture by the mid-1970s.
Michaels
building is known for its small square windows, exaggerated historical motifs,
playful, different materials, tacky loud colors, and, of course it’s the
larger-than-life statue over the building’s front door.
It was like you
were grabbing a functional object and just adding decorations on it to make it
look different, ‘prettier’ and nice, link in the pictures below.
Michael Graves Tea and Coffee Piazzo for
Alessi
Proust,
Alessandro Mendini
Anna g
corkscrew, Alessi and Alessandro Mendini
a/n blog. 2014. MICHAEL GRAVES’ PORTLAND BUILDING COULD BE IN JEOPARDY. [ONLINE] Available at: http://blog.archpaper.com/wordpress/archives/77982#more-77982. [Accessed 06 January 14].
v&a. 2012. postmodernism. [ONLINE] Available at: http://www.vam.ac.uk/content/articles/p/postmodernism/. [Accessed 06 January 14].
youtube. (2013). Postmodernism: Design in a Nutshell (6/6). [Online Video]. 08 May. Available from: http://www.youtube.com/watch?v=lKomOqYU4Mw. [Accessed: 06 February 2014].
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