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Streamlining - Raymond Loewy, The man who designed everything:

Raymond Loewy is one of the most creative designers in the 20's. He designed everything from a packet of cigarettes to coca cola bottles, refrigerators, sharpeners, cars, planes even NASA's Space Stations. Truly one intelligent man which started off as a French Army second Lieutenant in WW1. When he arrived in america he started working as a window dresser for Macy's and then as a fashion illustrator for 5 years with Vogue, Harper's Bazaar and Vanity Fair etc.

He had his own industrial design office were he used to make models out of clay which had smooth sleek form. He then used the technique later on for automotive designs. His car designs were less box-like and he also designed a refrigerator which was his first domestic appliance. He remodelled buses-coaches for Greyhound and designed his 'Champion' car for Studebaker. He also did logos like Shell and Exxon.

         Loewy partnered with four other designers which he called his associates which grew and started taking bigger projects such as architecture. Loewy was the first designer to be on the Time magazine and he was also called out from the Government to design a plane for John F Kennedy. Raymond Loewy is the greatest leader of streamlining in the 20th century. I chose Loewy because his designs are brilliant and so glamorous. I always liked Streamlining but I've never really bothered  to research any designers. Learning about him was inspiring for me, because he designed whatever they asked for and every design he did is grand.