Streamlining is a word which is similar to the word styling. It reflected the magic of speed hydrodynamics; the dynamics of fluid in motion, and aerodynamics; The dynamics of bodies moving relative to gases, especially the interaction of moving objects with the atmosphere and tear drop shaped designs.
It was popular in the 1930s - 1950s. Streamlining designs were characteristically of one sleek, seamless body. It suggested speed and glamour, which entered American design in the post-Depression years. It was widely applied in new forms of architecture, interior decoration and everyday household goods for the home and office. Due to the war people were depressed and the president promised progress, economic recovery and the hope of the future as the Great Depression held the world in its grip, he wanted the people to have a better, brighter, sleek, futuristic new look for New York. Therefore he asked Raymond Lowey to help him out with “the world of tomorrow”. Other designers of streamlining were Norman Del Geddes, Henry Dreyfuss and Walter Dorwin Teague.
Raymond Loewy was the most famous designing during the streamlining years. He designed everything from coca cola bottles, logos, home ware, cars, buses, planes and even a shuttle for NASA space stations. At first he was an illustrator who worked for vogue and other fashion magazines. He used to make models out of clay which had smooth sleek forms which were then used for his final designs. His streamlining designs made transportation look more appealing and modern. It also improved performance and efficiency. Loewy didn’t allow form to be dedicated by function but he merged the two together and paid attentions to the aesthetical qualities of the product.
As you can see in the pictures above the streamlining design did not have any sharp angles it had that curvy, bubble, smooth effect/form or shape.
tasha does tulsa. 2011. merican-streamlined-design-philbrook. [ONLINE] Available at: http://www.tashadoestulsa.com/2011/02/american-streamlined-design-philbrook-museum/. [Accessed 27 January 14].
Fiell, C & P F, 1999. design of the 20th century. 2nd ed. china: ISBN.
Thames & Hudson, T&H, 2004. design since 1900. 2nd ed. singapore: C.C Graphics.
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